There are lots of resources available online, but how do you know which ones to trust?
In this article, We will give you a step-by-step guide to finding the right keywords for your website or blog.
STEP 1: Start With an Idea
Before you start looking for keywords, you need to have a clear idea of what you want to achieve.
What do you want to do with your website? What topics do you want to cover?
Do you want to attract new readers? Do you want to improve your ranking? Do you want to increase sales?
Think about all of the benefits you want your website to bring to your business. This is what you're going to base your search on.
STEP 2: Determine the Problems You Have
Once you've figured out what you want to achieve, the next step is to decide exactly what problems you have with your current keywords.
Use the list below to write down all of the keywords that you currently use on your website:
Write down any keywords you're currently using for your social media posts or emails.
Write down any keywords you're currently using in your ad copy.
Write down any keywords you're currently using in your product descriptions.
STEP 3: Identify Problems and Opportunities
Now that you've got a list of keywords you've been using, start thinking about which ones would benefit your business most.
Look at each keyword and think about the problems you have with them.
If you have multiple keywords that share the same problem, you might want to combine them.
If you have a problem with one keyword, but don't really care about the rest, delete it.
You want to be focusing on the keywords that will bring you the most traffic and engagement, so only keep the ones that are truly valuable.
If you're not sure, you can always run a keyword research tool like LongTail Pro to get some ideas.
STEP 4: Look For Similar Problems
Next, look for keywords that have similar problems.
For example, if your main problem is that your site isn't converting visitors into customers, you could focus on keywords that are related to this.
Instead of targeting "buy now" or "add to cart", you could try keywords like "best product" or "fastest delivery".
These keywords will still bring you traffic, but you can also turn them into more profit.
STEP 5: Find the Right Keywords
Once you've identified keywords that are related to your business goals, it's time to find the right keywords.
Keyword research tools like Long Tail Pro can help you do this.
They'll allow you to search for keywords that match your criteria and then rank them based on their popularity and competitiveness.
The best thing about these tools is that they can tell you exactly which keywords to target, and they're completely free.
Here's an example of how it works. Say you wanted to create a list of keywords for a new product you're launching.
Using LongTail Pro, you can search for keywords that match the following criteria.
"Product name:" + "New" + "Product" + "Launch"
You could then narrow the results down to the ones that match your criteria.
You could then sort by keyword difficulty, CPC (Cost per Click), and other metrics.
You can see that "product launch" has the highest keyword difficulty, meaning it's the most competitive.
The keyword "new product" also has a low CPC, but it's much lower than the other keywords. This means that there are far more advertisers bidding on this keyword, so it's likely to cost you more.
This means that "product launch" would be a much better option.
When you find a keyword that fits your needs, it's time to move on to the next step.
STEP 6: Choose the Best Keywords
The final step is to choose the best keywords. To do this, you need to think about how important they are to your business and whether they'll help you achieve your business goals. The first step is to add the keywords to your spreadsheet.
You'll want to include the keywords you found, along with their difficulty and the price you're willing to pay for a click.
Start by looking at the ones that are the easiest to rank for.
If you've done a lot of keyword research and you already know what you want to rank for, you might be able to skip this step.
You can also consider looking at the keywords that are the least competitive.
As you go through your list, you can use the data to determine which keywords are the best fit.
You're not going to find yourself ranking for all of your keywords on day one.
You need to be patient and work on the keywords that have the lowest competition.
This means that they're more likely to bring you customers, which means they're worth the effort.
Also, make sure to look at the keywords that are bringing you the most traffic.
If you can rank for these, you're going to start generating more revenue.
It's also a good idea to consider the keywords that are bringing you the most engagement.
If you're able to rank for these, you're going to get the most from your website.
Don't get discouraged if you can't rank for all of your keywords on day one.
Just keep working on them and you'll eventually rank for them.
The key to this process is to work on the keywords that are giving you the most value.
This is a simple and effective strategy that anyone can use to grow their business.