With much anticipation and expectation, The Google developers conference kicked off with its usual keynote speaker address. This event was held in person after a gap of 2 years and was hosted by CEO Sundar Pitchai. As usual, there were a lot of developments announced, and Google gave us a taste of what to expect soon.
Google has always introduced new technologies and latest innovations that constantly upgrade its systems. It has doubled the research on Artificial Intelligence (AI) and machine learning. Google’s CEO Sundar Pitchai has given a slew of new products aimed to provide a more immersive experience.
It is a piece of great news for Google’s premier partners like Big Al Consulting, who with the improved algorithms can provide the maximum results for their clients. They have an excellent track record of running various campaigns following Google’s algorithms. Tailor-made solutions and knowledgeable personnel make them the best choice for your ad needs.
The top trends from the Google i/o conference are as below
1) Android 13
One of the most anticipated releases this year is Android 13. Coming closely on the heels of the release of Android 12 on October 4, 2021, it promises much more of an immersive experience. Improved streamlined android interface across tablets for improved handling. The company is also working on digital IDs as seen in Apple devices. The update also includes early warning and SOS systems that extend to the Wear OS.
2) Google Pixel 6 A, Pixel 7, and 7 Pro
Google has launched the next generation of Pixel-a Phones. The entry-level model will be available from July 21st. The teaser of Pixel 7 was also shared. Made with recycled aluminum, the camera retains the same bar shape. With an improved Tensor chip, the phones are available for shipment with Android 13.
3) Maps and Search Automation
Another noteworthy up-gradation from Google is for Search and Maps. The use of AI to map difficult terrains and previously inaccessible places is incorporated. Improved search options by introducing click and search features. Scene exploration based on pan photos is also introduced. Maps have been upgraded to provide an immersive view of where you want to visit a place and Google will provide all the details relevant to the same.
4) Pixel Watch and Pixel Tablet
Google has given us a preview of both the watch and the tablet. The watch features a more improved Wear OS and lots of curves while the tablet is pitched as a complement to the phone.
5) Google Assistant
The ever-present Google assistant is getting a huge makeover. Facial recognition is introduced to improve the functions. Instead of repeatedly saying “Hey Google”, you can choose common phrases. The Assistant is tweaked to improve the conversation performance.
6) Google Buds Pro
Google has introduced its first-ever Buds pro. With spatial audio and active noise cancellation, it promises an immersive music experience. Available for preorder from July 21, they are priced at $199.
These are some of the product launches and improvements announced at the Google i/o conference 2022. Apart from this, Google has announced a range of improvements for its other products as well. We had already discussed the improvements in the maps and search, below is the list of the major software improvements announced by google:
7) Skin Tone
Google had adopted the Monk Skin Tone Scale to improve its imagery. This was developed by Ellis Monk, a Harvard Professor. This system aims to accurately represent the skin tones. Can be easily applied to the photos app. The application is outsourced to developers for research and product development.
8) Privacy and Ads
Google reasserted its commitment to privacy at the developer’s conference. It has rolled out many privacy initiatives like ad placements, payment protection, etc. It has provided the option of “Virtual Cards” which will replace your credit card information thus preventing fraud. You can request to remove even your details from the search engines.
Good news for advertisers and consumers. An improved ad center lets you control the type of ad you are interested in which will not only help advertisers to target the exact audience but also show the consumers the ad of their choice.
9) Google Docs
Google has rolled out great improvements to its docs. It introduced a feature called “Automatic Summaries”. This features a summary at the top of the page enabling users to jump right to the place where they require it in the document.
10) Youtube Videos
A piece of great news for creators. Google has launched auto-generated chapters that enable creators to develop new content easily and quickly. It uses Deep Mind multimodal technology to simultaneously integrate audio, text, and video. This is will speed up the process of video creation while enabling users to skip to the part they want to watch.
The Google I/O 2022 conference solely focused on the hardware with improvements to the software. Improved access and enhanced views to make it more user-friendly were tested. Google glasses teasers added to the hype and hoopla. All in all, a conference that aimed to address privacy issues, the latest product launches, and many more.
Big Al Consulting, a premier partner of Google, incorporated by a team of exGooglers has a robust team of professionals who provide 360 marketing services, accurate analysis and proven strategies to take your business forward. Up to date with Google’s policies and requirements, We have a keen eye for detail. In-depth analysis and scientific study have always translated into happy clients. Being a premier partner gives assurance of the best quality and access to a new products with assured ROI.
Get in touch with Big Al Consulting for your digital ads strategy and the guidance to leverage Google for maximized returns.