We all know managing your business's online marketing is not an easy task, but when it comes to increasing the efficiency of the ads, the most challenging task is to improve the click-through rate (CTR). The CTR is the most important factor of your online marketing because if you are having a good CTR, then you will get better conversion and at lower costs. So, here are the five practical tips for increasing the CTR on your Google Ads campaign.
1. Increase your quality score
A quality score is a measure of how likely a user will click on your ad. This number is based on the product being displayed (expected click-through rate), how well matched it is to the viewer, and how relevant it is to the viewer. There are three main factors in calculating this number:
Expected clickthrough rate: The likelihood that your ad will be clicked when shown.
Ad relevance: How closely your ad matches the intent behind a user's search.
Landing page experience: How relevant and useful your landing page is to people who click your ad.
You should use ads that match your audience’s needs. For example, if your audience is looking for recipes, you may want to show them ads for meal preparation tools. If your audience is searching for a new place to live, you might want to show them ads for apartments or houses for sale.
You’ll see a status of “Below average,” “Average,” and “Above average” for each component to give you a sense of which areas might need improvement. The key point is: to give your users what they’re looking for and good performance should follow.
Make it easy for your customers to buy from you. Set up your website to be mobile-friendly, use a strong navigation bar, create engaging content, use a great customer experience and add reviews.
2. Target high-quality long-tail keywords
Long-tail keywords are keyword phrases used to search for something very specific on the web. They usually contain at least three keyword terms derived from a head term. For example, a broad search term could be “marketing automation.” A long-tail keyword could be “marketing automation for small business.”
Most paid search advertisers focus only on targeting broad search terms. But a huge portion of Google searches is long-tail queries. In fact, 70% of search traffic comes from highly specific four to six-word phrases
3. Use the right bid
The bid is the amount of money that you will pay per click for your ads. When you are bidding on a low-quality keyword, then you are paying less than you need to. This means that the clicks that you are getting are less than the expected number of clicks. So, the quality of the click will be low and it will lead to a low CTR.
4. Make use of the call to action
The call to action is the most important part for your Ad copy because it will increase the CTR by telling the audience what to do. If you don’t have a good call to action that encourage them to click through , then it will not be effective. So, it is very important to include a strong and compelling call to action.
5. Use negative keywords
Negative keywords are keywords that you do not want to appear in your ads. These keywords can help you filter out irrelevant ads and save money. However, you should make sure that you don’t leave any keywords out.
If you have a keyword that is not relevant to your ad, it will be shown to users who are searching for that keyword and will decrease the number of clicks on your ad. If you use negative keywords, the ad won't be shown to these users, which will save you money and increase your CTR.
In conclusion, To improve the CTR on your Google ads, you need to focus on creating a set of keywords that your audience would search for in the Google search engine. This means that your keywords must relate to your audience’s interests and needs. Use these five tips to improve the CTR on your Google ads.