Mental Health Marketing: Google Ads Case Study
At Big AL Consulting, we partnered with a Health & Wellness Clinic in Florida that specializes in Ketamine Therapy for depressed individuals. The clinic had been spending an average of $227 to generate a qualified lead but was struggling with converting those leads into paying customers due to low conversion rates. The clinic’s goal was to reduce the cost per lead while increasing the conversion rate to improve their ROI and expand their business.
Challenge
Our primary challenge was to reduce the cost per lead while increasing the conversion rate for the Health & Wellness Clinic. The clinic had a low conversion rate of 2% despite spending a significant amount on advertising. This meant that they were not getting enough sales to contact all the leads and close the deals, which resulted in a low ROI. We needed to improve the conversion rate while reducing the cost per lead to achieve the clinic’s goal.
Strategy
We started by conducting a comprehensive audit of the clinic’s existing Google Ads campaign. Based on the findings, we created a new advertising strategy that included:
- Targeting specific demographics, such as age, gender, location, and interests, who were more likely to suffer from depression and seek ketamine therapy.
- Creating highly targeted ad copies, using keywords, headlines, images, and call-to-actions that matched the user’s intent and pain points.
- Optimizing landing pages, making them more user-friendly and informative. We added persuasive content, customer testimonials, and social proof to build trust and encourage conversions.
- Implementing a retargeting campaign, using cookies and pixels to capture the attention of users who had shown an interest in the clinic’s services but did not convert on their first visit.
Results
With our advertising strategy, the Health & Wellness Clinic saw remarkable results in just 7 months. Some of the key achievements were:
- Reduced cost per lead by 90%, from $227 to $23.
- Increased conversions from 70 to 232, with a conversion rate of 12% (a 500% increase).
- Increased return on ad spend by 400%, with a client lifetime value of $5K.
- Increased brand awareness and reputation in the local market.
Conclusion
Big AL Consulting helped the Health & Wellness Clinic achieve their goal of reaching and converting more depressed individuals who were looking for an effective treatment option.
By using Google Ads as the main channel, Big AL Consulting delivered a cost-effective, high-performing, and scalable campaign that generated more leads, customers, and revenue for the clinic.
The clinic was so happy with the results that they decided to expand their business and continue working with Big AL Consulting for their online marketing needs.
Whether you want to increase your leads, conversions, revenue, or brand awareness, we can help you achieve your goals. If you are ready to take your business to the next level, don’t miss this opportunity.
Schedule your breakthrough free marketing plan with us today and discover how we can help you grow your business online.
