Make the Most of
Your Google Ads
How To Use Google Ads For Your Business
Big Al Consulting, the world-class digital marketing agency & Google Premier Partner, is here to bring you a Google Ads guide that will help you build a successful Google Ads strategy. Inside, you'll find a guide to all things Google Ads, including information on search campaigns, lead generation, budget setting, and more.
If you want to improve your Google Ads results, this guide is for you.
Plan Your Google Ads Campaigns With Ease
You'll learn all about:
Set up and optimize your ad budget.
Use campaign creation and targeting tools to set up and optimize your ads
find the most relevant keywords for your business.
Use the included templates to report on your campaigns.
Use PPC checklists to optimize your campaigns.
Creating an excellent Google ad is about more than just writing snappy copy. It's about understanding the importance of having a positive, informative message that will keep users coming back for more.
It's all about knowing your audience, knowing what words they use, how much you're willing to spend to get them, and how to answer their questions with a compelling page that appeals to them.
We've brought together the experts at Google to give you a strategy for creating successful Google Ads.
You'll learn about the foundation of search campaigns: the difference between paid and organic, what a quality score is, how to find keywords, test landing pages, and more.
This guide offers the foundational information around paid search, but also includes templates that you can use to organize your efforts and also track the performance of your campaign over time.
This guide includes a checklist for setting up your Google Ads. You'll learn what kind of tools you need, how to set up the Ads, and how to make them even better.