Everything You Need to Know

What is Google Ads?

Google Ads (formerly Google AdWords and Google AdWords Express) is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube, and other sites across the web. Google Ads also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits. With a Google Ads account, advertisers can customize their budgets and targeting, and start or stop their ads at any time.

How does Google Ads work?

Google Ads works by displaying your ad when people search online for the products and services you offer. By leveraging smart technology, Google Ads helps get your ads in front of potential customers at just the moment they’re ready to take action.
Once your ad is approved, it can appear whenever users in your target area search for a product or service like yours. You only pay when users engage with your ad, like clicking your ad or calling your business.

How much does Google Ads cost?

Your Google Ads cost is determined by your budget settings. Google Ads can work with almost any budget. You’re only charged when users interact with your ad, like clicking to visit your website or to call your business. With Google Ads, there is no minimum spend requirement and you can stop your ads anytime. The cost of a click or call can vary based on a few factors. Learn more here.

Can I expect my campaign to be successful overnight?

Probably not — it takes time to see which ads work best. Businesses usually hit their stride in the first month, so we recommend you budget at least that amount of time for best results. Your exact ramp up time may be shorter or longer than that depending on various factors.

Is Google Ads Only Search Adverts?

No. Google AdWords is an advertising platform giving you a vast network of advertising locations and campaign types ranging from Search ads (the most commonly referred to), Display ads (banners you see on websites), Remarketing to different people who have been on your website, YouTube (banners and video), and Gmail ads.
As well as this there are many different ad formsats from text display ads, through to static banners, animated banners, videos and lightboxes.

How Can I Start?

To get started with Google Ads, contact us to set you up for success. We will walk you through all the steps and create your custom strategy and launch your campaigns.

What is the Big Al Consulting client onboarding process?

We start our on-boarding process by a free consultation and evaluation of your previous marketing strategies and your business goals, we require you to fill some forms,then we will craft your fully custom digital marketing strategy.

We will need to have the following initially to manage your account:

  • Google Ads Account Number(we will share request to manage your account)

  • Google Analytics Access (To create audiences and go through previous data)

  • Google Tag Manager (to confirm tracking)

What other services does Big Al Consulting provide?

We Offer a wide range of services like design, marketing strategies, sales funnel build & Facebook Ads based on your request. to learn more about those services please contact us.